Privacy Policy

SEAM Agency (Pty) Ltd operates the SEAM platform — a creative talent directory and hiring marketplace for South African creative professionals and brands. Our registered offices are in South Africa and we process data in compliance with the Protection of Personal Information Act, 2013 (POPIA).

Contact: support@seamagency.co.za

We collect the following categories of personal information:

• Account information: your name, email address, and profile type (creative, brand, model, agency).
• Profile data: photos (including headshots), biography, location, skills, rates, portfolio items, and social media handles — as voluntarily provided by you.
• Profile approval data: approval status, review notes and any change requests relating to information already supplied in your SEAM profile.
• Booking and inquiry data: project briefs, booking requests, messages, and communications sent through the platform.
• Billing and subscription data: subscription plan selections and payment references. Full card details are processed by our payment gateway (PayFast) and are not stored on SEAM servers.
• Usage data: pages visited, features used, device type, browser, and IP address for platform analytics and security.
• Calendar data: if you connect an external calendar (Google or Outlook), we read availability events solely to power the SEAM availability feature.

We process your personal information for the following purposes:

• Creating and managing your SEAM account and profile.
• Matching creative talent with brand and agency project opportunities.
• Facilitating booking requests, inquiries, quotes, and invoices between platform users.
• Processing subscription payments and communicating billing status.
• Sending transactional emails (booking confirmations, invoice notifications and SEAM approval updates).
• Improving the platform through analytics, A/B testing, and bug resolution.
• Fulfilling our legal obligations and enforcing our Terms & Conditions.
• Preventing fraud, spam, and misuse of the platform.

We process your data under the following lawful bases (as contemplated by POPIA and equivalent frameworks):

• Contractual necessity — to deliver the services you signed up for.
• Legitimate interests — to improve the platform, prevent abuse, and market the service to relevant audiences.
• Consent — where you have explicitly opted in (e.g., portfolio visibility, verification submission).
• Legal obligation — where required by South African law.

We do not sell your personal information. We may share it with:

• Other SEAM users — your public profile (name, photos, portfolio, availability, location) is visible to registered users and visitors according to your profile settings.
• Payment processor — PayFast processes subscription and invoice payments. Their own privacy policy applies.
• Email delivery services — used to send transactional and notification emails on our behalf.
• Analytics providers — aggregated, anonymised usage data may be shared with analytics tools.
• Law enforcement or regulators — where legally required or to protect the rights and safety of SEAM and its users.

SEAM Approved creative and model profiles are publicly visible on the SEAM directory. This includes your name, profile photo, portfolio, location, and availability status. You control what information is displayed by editing your profile settings. You may request to remove your profile at any time by contacting us or using the account deletion feature in your Settings.

We retain your personal information for as long as your account is active, or as needed to provide services and comply with legal obligations. If you delete your account, we will remove your personal data within 30 days, except where retention is required by law (e.g., billing records).

SEAM uses session cookies for authentication and functional purposes. We may use analytics tools that set cookies to understand how users interact with the platform. You may disable cookies in your browser settings, though some features may not function correctly as a result.

We implement industry-standard security measures including encrypted data transmission (HTTPS), access controls, and secure password handling. No system is completely secure, and we encourage you to use a strong, unique password and to contact us immediately if you suspect unauthorised access to your account.

You have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your account and associated personal data.
• Object to or restrict certain processing activities.
• Lodge a complaint with the Information Regulator of South Africa.

To exercise any of these rights, contact us at support@seamagency.co.za.

SEAM is not intended for use by persons under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a minor has provided personal information, we will take steps to remove it promptly.

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of SEAM after changes are posted constitutes your acceptance of the updated policy. Material changes will be communicated via email or an in-app notice.

You may request deletion of your SEAM account and associated personal data at any time. Requests can be made in-app (Settings → Privacy & Account → Delete Account) or externally via our public deletion page:

https://seamco.app/account-deletion

You may also request deletion of specific personal data without deleting your account via:

https://seamco.app/data-deletion

Upon verification, SEAM will delete or anonymise personal data associated with your account. Where SEAM or an authorised education or business partner has a legitimate legal, contractual, security, fraud-prevention, regulatory or record-keeping reason to retain certain records (for example verified Work Integrated Learning evidence, attendance, logbook, evaluation or financial records), those records will be retained only for the required purpose and period, with personal information minimised or anonymised wherever possible. A minimal, pseudonymised audit record of the deletion itself may be retained as proof that your request was honoured.

Verification is required before any destructive action. Public web requests are verified via a single-use, expiring confirmation link emailed to the account address. In-app requests are verified by your signed-in session. Requests are processed after a short cooling-off period during which you may cancel. Once processing is complete, your account can no longer authenticate.

If you have questions about this Privacy Policy or how we handle your data, please contact:

SEAM Agency (Pty) Ltd
Email: support@seamagency.co.za